Services
Medical Omnichannel
Improve clinician and decision-maker engagement, harnessing a seamless experience, with compliance built-in
Digital engagement with healthcare professionals is here to stay - driven by the time constraints on healthcare professionals (HCPs) and their need for credible, high-value medical education and scientific communications. Medical Affairs teams must therefore excel at Medical Omnichannel strategies and solutions.
Medical Omnichannel is the delivery of scientific content within a seamless customer journey and across various channels. It creates a coherent customer experience regardless of where the touchpoint occurs.
But it is no small feat to produce and deliver stand-out content, that is personalised, accessible and relevant for time restricted clinicians and decision-makers.
LUCENT partners with forward-looking biopharma organisations that envisage the future of HCP engagement – medically led and cross-channel. We guide you through strategic, compliance and implementation components of omnichannel; equipping your business with the mindset, skillset and toolset to ensure your content is seen and relied on by HCPs.
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Integrated Omnichannel Strategy
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Customer Experience Mapping
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Compliant Omnichannel Deliverables
We are ready to help you, to develop engaging platforms, produce up-to-date, meaningful, credible medical and scientific content, and break down the compliance challenges to digital innovations.
